The Running Boom is Officially Over!
Humans Are Born To Walk!
Are humans “born to run?” Not really. The running boom is a big, fat ruse, driven by marketing hype and false promises, with numerous disastrous unintended consequences. For the vast majority of enthusiasts, “running” —even slow-paced jogging‐is far too physically, metabolically, and hormonally stressful to confer true health benefits. Walking is the essence of human health, and delivers comprehensive health and longevity benefits without the risks of injury and burnout that come with running.
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About Born To Walk.
Born To Walk will awaken you to the wide-ranging benefits of walking, leading a barefoot-inspired lifestyle, and eliminating the stress, injury, and burnout caused by chronic cardio.
Born To Walk will awaken you to the wide-ranging benefits of walking, leading a barefoot-inspired lifestyle, and eliminating the stress, injury, and burnout caused by chronic cardio.Mark Sisson, New York Times bestselling author, forefather of the ancestral health movement, entrepreneur founder of Primal Kitchen® and Peluva footwear®, and former 2:18 marathon runner, is officially proclaiming an end to the running boom. Born To Walk will help reshape fitness culture to reject flawed and dated “no pain, no gain” ideals, and replace them with a simple, accessible, sustainable program to increase general everyday movement, improve aerobic conditioning the right way, avoid injury and burnout, and promote a healthy, happy energetic, long life—one step at a time.
Meet The Authors.
Mark Sisson
New York Times bestelling author, media personality, ex-endurance athlete, entrepreneur founder of the PRIMAL KITCHEN® and PELUVA® brands.
Mark, a pioneer of the Primal/Paleo lifestyle, is known for his bestselling books and top-ranked blog. A former marathon runner and Ironman triathlete, he founded Primal Kitchen, revolutionizing healthy condiments before its 2018 acquisition by Kraft-Heinz. An advocate of barefoot-inspired living, Mark launched the Peluva minimalist footwear company in 2021, aiming to “change the way the world walks.”
Brad Kearns
Author, podcast host, professional speedgolfer, USA #1 ranked (55-59) masters high jumper, and former professional triathlete.
Brad is Mark Sisson’s longtime writing partner, including the New York Times bestseller, The Keto Reset Diet. He is a former US national champion and #3 world-ranked professional triathlete, Guinness World Record professional speedgolfer, and elite masters track & field sprinter and high jumper. His B.rad podcast is a top-10 ranked podcast in Apple Podcasts’ “Fitness” category.
Born To Walk Buzz.
Mark Sisson is always disrupting and innovating health & fitness culture. Born To Walk comes at an opportune time, as many endurance athletes are rethinking their extreme approaches that lead to exhaustion and burnout-myself included. It's time to respect a broad-based, ancestral approach to fitness, with walking as an absolute non-negotiable centerpiece.
As a physician for US military veterans, lifelong competitive marathon runner and longtime coach, I can tell you that running is not for everyone. Trying to run 30 miles a week off of a sedentary-dominant lifestyle and poor overall functional fitness is a recipe for recurring overuse injuries and hormonal burnout. On the other hand, frequent everyday movement is the key to health and longevity; emerging research suggests general movement is more important than adhering to a serious workout regimen. Born To Walk explains the rationale for slowing down and getting fit the right way.
It's been said 'we must learn to walk before we run', but we rarely hear Born to Walk's important message: running isn't required. We can just keep on walking, or, we can return to walking when running doesn't pan out the way we thought it would.
As a lifelong powerlifter and bodybuilder, the gym has always been the centerpiece of my fitness experience. However, I have always had an innate sense that walking was an extremely important element of overall fitness and health-a fantastic complement to the power-oriented workouts in the gym. Walking has been a mandatory part of my daily routine for years-so much so that I was able to pick up endurance running quickly and achieve my crazy goal of completing the 2023 Boston Marathon. Born To Walk will give you a sensible and sustainable way to get fitter than ever.
As a doctor specializing in metabolic health it's heartbreaking to see people coming in with preventable injuries that ultimately derail their fitness dreams, often for years if not permanently. Too many programs fail to meet people where they are or take their age, weight or sex into consideration. Walking is the first step toward reducing your risk of the prevailing metabolic and cognitive disease patterns of sedentary modern humans. Born To Walk is a great guide for how to improve your lifestyle with a simple plan to move more and sit less.
I've certainly pushed the limits of human peak performance in a variety of extreme, mildly masochistic athletic challenges, but walking is now my absolute foundation. I try to step as much as possible throughout the day as a top full body health and mobility priority. My friend Mark Sisson has once again succeeded in challenging flawed and dated conventional wisdom about fitness in his new book Born To Walk, which will help awaken you to an empowering new approach to an enjoyable, time-efficient, active, energetic lifestyle.
Born To Walk is a great concept for a book! I'm constantly converting my runners into brisk and athletic walkers. Thanks to our egos and the overzealous fitness movement, many people push too hard. From a medical perspective, I can assure you that this does more harm than good in the form of injuries, hormonal and metabolic problems, and higher dropout rates.
In books like Becoming A Supple Leopard, Deskbound, and Built To Move, we stress the importance of a lifestyle of constant movement. This simple suggestion is now the gold standard to support general health, peak performance, recovery, and injury prevention. Fancy training protocols are great for elite athletes, but most of us simply need to get up and start moving more every day. It starts with walking, especially in barefoot-style shoes, to reawaken your kinetic chain functionality. Born To Walk is a great guide for getting fitter and avoiding overtraining.
Pre-Order Bonus Items .
Order Born To Walk today and complete form to receive the following perks via email
PDF eBook (82 pages)
The Definitive Guide to a Barefoot and Minimalist Shoe
Your complete guide to escaping from “brace and encase” footwear and reclaiming your musculoskeletal health from the ground up. Includes step-by-step guidance for improving foot functionality and transitioning safely to more barefoot time and minimalst shoe use.
PDF eBook (82 pages)
Primal Blueprint Fitness Guidebook
Primal-style fitness program. You’ll learn how to integrate extensive low-level cardio, brief, intense strength training sessions, occasional all-out sprints, outdoor play, and the importance of rest and recovery.
PDF eBook (102 pages)
Primal Endurance: 115 Things You Need To Know
This is a fabulous overview of a healthy, balanced, aerobic-based approach to endurance training, inspired by the bestselling book and online course.
Exclusive Savings 20% Off Coupons!
For ordering at
Peluva.com
Let your feet be feet and walk with the most comfortable, functional, stylish shoes you’ll ever wear.
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PrimalKitchen.com
Shop for their delicious condiments, sauces, dressings, and toppings and be part of changing the way the world eats.
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BradNutrition.com
Enjoy the cleanest, most bio-available protein on the planet, and a delicious, all-natural hydration/electrolyte fruit drink.